Home Cars 1970: Kevin McCarthy channels George C. Scott to pitch patriotic AMC cars

1970: Kevin McCarthy channels George C. Scott to pitch patriotic AMC cars

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When the film “Patton” hit the theaters in early 1970, it became an immediate cultural sensation. President Richard Nixon was so inspired by the film that he watched it repeatedly in the White House theater during the remainder of his time in office.

The opening sequence, featuring George C. Scott as General Patton delivering his legendary tirade before a gigantic American flag, became the subject of a great deal of homage and parody, and the admen working for American Motors Corporation hired actor Kevin McCarthy to give a Pattonesque speech about the ’70 AMCs in front of a gigantic American Motors flag.

There’s the Gremlin, an American car that met the imports head-on. The Javelin, designed at the risk of scaring some people off. The Hornet Sportabout, designed for the way a woman uses a car. And, finally, the Ambassador, which came with automatic transmission and air conditioning, standard.

 

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