Home Cars 1976: High school jock bullies nerd in library, new Corolla appears

1976: High school jock bullies nerd in library, new Corolla appears

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The US-market third-generation Toyota Corolla, a sturdy and joyless little rear-wheel-drive econobox, was the car that made Toyota a serious player in the United States. These cars lasted forever (except in rust-prone areas, where they dissolved in about the time it takes to read this sentence), got excellent fuel economy by the standards of the era, and made most of their competition seem like frivolous junk. This ad for the ’76 features excellent acting for the role of the Jersey-voiced, green-jeans-wearing meathead, whose desire for a car “built like me for under three thousand” becomes terrifying reality in a heartbeat. We can assume that the sequel to this ad showed the proud new Corolla owner picking up the blonde he’d just ogled, plying her with Boone’s Farm wine, and taking her to a Peter Frampton concert.

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