Home Cars 1978: The new AMC AMX dominates the Road Rodeo

1978: The new AMC AMX dominates the Road Rodeo

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The original American Motors AMX was a two-seat sports car based on a shortened Javelin, sold only for the 1968 through 1970 model years, and it remains a muscle-car legend to this day. American Motors revived the AMX name later on, as an option package on the 1977 AMC Hornet.

For the following year, those rascals from Kenosha created a Concord-based AMX, with bucket seats, fender flares, and scary-looking hornet hood graphics. Two engines were available: a 258-cubic-inch AMC straight-six (an ancestor of the 4.0-liter six used in Jeep Cherokees into our current century) making 120 horsepower, and a 304-cubic-inch AMC V8 rated at— no, this isn't a typo— 130 horsepower.

Here's an informercial-length TV commercial for the '78 AMX, presumably made for viewing at American Motors dealerships, showing a pair of six-cylinder AMXs going wheel-to-wheel in a very sedate race. Note the not-so-accurate engine sounds, not-so-likely burnouts, and not-so-convincing acting.

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