Ribbon cuttings are so pedestrian — a photo op for the front page of a sleepy local newspaper. Aston Martin, on the other hand, knows how to announce it’s opening a new factory — with tire smoke and an $83 million car collection spanning the automaker’s 104-year history all caught on video.
Aston Martin chief engineer Matt Becker and WEC drivers Darren Turner and Nicki Thiim got behind the wheel of a variety of Astons — from the Rapide to the tiny Cygnet — and tore around the empty facility. They left a fair amount of rubber on the polished factory floors, to the "dismay" of Aston CEO Andy Palmer.
The new facility is located in St. Athan, Wales, at a former RAF base. Aston will be moving into the facility over the next year with production of the DBX crossover, which is teased in the video, starting in 2019. Until then, which Aston would you want to drive in the empty factory? We’d take a spin in the Vulcan! No, wait, the DB5? Maybe the Rapide? How about all of them?!