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Harley-Davidson targets new riders with four very different bikes

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Harley-Davidson is on a path to reinvent itself after years of falling sales and trouble attracting younger riders, and it hopes to do so with a range of bikes in segments that it has never played in (at least not seriously) until now. The longtime motorcycle maker unveiled a bold new plan for reaching those younger riders this week, which includes not only new motorcycles but new approaches to selling them.

First, the new bikes: The Pan America 1250cc adventure bike, pictured above, is aimed at off-road and on-road overland travel. Slated to launch in 2020, this is a genuinely new direction for the company, aiming for the likes of BMW and others.

The new Future Streetfighter, also due in 2020, will expand the company's lineup of middleweight street bikes with a distinctive modern design, targeting a segment largely populated by offerings from Ducati.

Next up is the retro-styled Future Custom, which remixes classic design themes with more modern elements in a relatively compact package.

Finally, Harley-Davidson reconfirmed plans to offer an electric bike, previewed four years ago by the Livewire concept that drew a lot of attention from the motorcycle community. The production version of the Livewire will go on sale in 2019, but more electric variants will be in the works in the next four years, according to the company.

Harley-Davidson targets new riders with four very different bikes

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