Seeing the Mercedes-AMG Project One in person evokes a mix of emotions that sway between the excitement of seeing a supercar and the thrill of stumbling across some crazy experiment — like someone took an F1 car and threw a body on it. Never has a manufacturer so directly taken Formula 1 tech and managed to make it road legal. Since it’s a Mercedes, why not have its top driver, three-time drivers' world champion Lewis Hamilton, help with the introduction in Frankfurt?
Hamilton himself drove the car onto the stage and then spent a few minutes with Mercedes CEO Dr. Dieter Zetsche to talk about it. As you can imagine, he's impressed. “What Mercedes has created here — this is history. No one has really done this the right way before. To be a part of this, I helped develop this car, this engine. So to finally see it come to life, it’s magical,” Hamilton said.