Taillights that merely turn on and off are so yesterday: The all-new Audi A7 Sportback features taillights with 13 individual vertical segments that can illuminate in a domino-like sequence when the car's doors are locked and unlocked. And it's not just the taillights — the HD Matrix LED headlights with laser light feature similar vertical elements that light up in a successive pattern. In short, there are almost enough running vertical elements to make the new A7 seem like a police car from a movie set 30 years in the future.
Audi says the goal was "highlighting the big coupe’s dynamics while standing still," but we have a feeling that someone at Audi may have watched way too many episodes of "Knight Rider." The effect is similar to KITT, though KITT had a fictional reason for them within the show's canon. The A7, on the other hand, has those taillights just because Audi could build 'em.