Conservative political commentator John Podhoretz, upon reading “Shattered: Inside Hillary Clinton’s Doomed Campaign,” a new book by Jonathan Allen and Amie Parnes, concludes that both the Clinton campaign and that of challenger Donald Trump were having data problems in the final weeks of the presidential campaign:
‘[W]hen the election began to turn Donald Trump’s way, the Clinton campaign had no idea.’
That’s because the Clinton team, Podhoretz writes in a New York Post column headlined “Hillary ran the worst presidential campaign ever,” had eschewed straightforward polling in that stretch run — just as the ultimately pivotal states of Pennsylvania, Michigan and Wisconsin began to fall into the Trump column. The campaign’s leadership team believed it had learned that “old-school polling” was mainly valuable for testing messages and gauging the electorate’s mood, while data analytics could be relied upon to show where votes were headed. Also, according to Podhoretz’s reading of the book by Allen and Parnes, there was Democratic money to be saved.
The Republicans’ less damaging problem, according to Podhoretz, was that they didn’t trust that things were turning as decisively toward Trump as their internal numbers indicated.