Color us shocked.
Crayola was all set to announce the first-ever color to be retired from its 24-count crayon box on Friday — National Crayon Day. The company was preparing a big reveal in Times Square, with a giant crayon box and a secret musical guest. The Crayola Experience in Easton was plotting special deals and promotions.
But one day early, the surprise was dashed. A leak hit Twitter Thursday afternoon.
Bye-bye Dandelion. I never thought you were a weed. [?] Hasn’t @Target ever heard of a #SpoilerAlert !!! @Crayola #WhosLeaving [?] [?] [?] pic.twitter.com/aRlX8ByTPu
— Frank Hegyi (@frankieinternet) March 30, 2017
That’s right — Dandelion is getting plucked from Crayola’s fields.
The photo, showing a 120-count Crayon box revealing the retired color, was snapped at the Target in Marlton, N.J. Frank Hegyi, who works for Northeastern University, says his mother discovered the premature crayon box and encouraged him to spread the hot scoop across the Internet.
“This is exactly the kind of thing she’d be excited about,” Hegyi said.
Dandelion, a yellowish hue, was first introduced to Crayola’s collection in 1990, joining boxes of 32, 48 and 64. In 1999, Dandelion was promoted to the 24-count box.
In the past, colors have been removed from the 24-count, but remained in Crayola’s collection in larger boxes. Dandelion will be the first to go from the exclusive 24 Club straight to oblivion.
Crayola confirmed the leak on Twitter shortly after, saying Dandelion had opted to announce retirement early because of an “adventurous spirit”:
Our beloved Dandelion decided to announce his retirement early! There’s no taming an adventurous spirit! #NationalCrayonDay pic.twitter.com/RMk6pw3jR2
— Crayola (@Crayola) March 30, 2017
The leaked box also reveals that a new color — that fans will have a part in naming — will replace the dearly departed Dandelion.
“Yes, that’s right – to make room for a new color that is coming soon, Crayola’s treasured color Dandelion will be retiring after years of delighting children and fans around the world,” Crayola confirmed in a statement.
More details will be unveiled Friday on National Crayon Day at the event in Times Square. The brand will celebrate Dandelion’s retirement and announce more details about the new color.
Crayola previously retired colors in 2003, when the “Save the Shade” contest rescued burnt sienna but kicked out blizzard blue, magic mint, teal blue and the universally reviled mulberry. Before that, Crayola retired green blue, orange red, orange yellow, violet blue, maize, lemon yellow, blue gray and raw umber in 1990.