Updated on October 10, 2017 at 10:55 PM
Posted on October 10, 2017 at 6:21 PM
Bruce Springsteen performs at Stand Up For Heroes in New York in 2016. His five-show-a-week stand at the Walter Kerr Theatre begins began Oct. 3 (Photo by Greg Allen/Invision/AP)(Photo by Greg Allen/Invision/AP)
By Bobby Olivier
In its first week on Broadway, Bruce Springsteen’s one-man show “Springsteen on Broadway” instantly smashed box office records, according to data released Tuesday by The Broadway League.
The sold-out show grossed $2,332,108 for the week ending Oct. 8. Technically that made it only the third-highest grossing Broadway show of the week, behind the juggernaut “Hamilton” ($2.9M) and the Bette Midler-headlined “Hello, Dolly!” But both “Hamilton” and “Hello, Dolly!” play a traditional eight-shows-a-week schedule, whereas Springsteen is only performing five shows each week.
“Springsteen on Broadway” also has fewer seats to sell — 944 per show at the Walter Kerr Theatre, compared to about 1300 for “Hamilton” and 1460 for “Hello, Dolly!”
According to the Broadway League, total attendance for the show last week was 4,695, with an average paid admission of $496.72. That latter number is particularly notable, and appears to be a new Broadway record. By comparison, in its most successful week to date — the week ending Jan. 1, 2017 — “Hamilton”‘s average ticket price was $310, nearly $200 less than what “Springsteen” commanded last week.
Grosses for “Springsteen on Broadway” will likely take a dip this week, with the show’s official, opening on Thursday. (Tickets for most invitation-only Broadway openings are comped by producers.) But at this rate, Springsteen’s 18-week run could easily rake in north of $40 million. Given the likely low operating costs of this one-man show with minimal sets, well, let’s just say Springsteen stands poised to enjoy a very major payday when all is said and done.
As yet unanswered is whether Springsteen will make a large block of complimentary tickets available to Tony voters in order for the show to be eligible for next year’s Tony Awards. The cost of such a decision would likely be as much as $1 million in lost revenue.