New Jersey entrepreneur Marc Lore is best known for being a driving force behind e-commerce businesses Quidsi and Jet.com, which sold for big money to Amazon and Wal-Mart.
Now, Lore’s daughter is piloting a business of her own. Sierre Lore, 17, a student at Mountain Lakes High School, manages AllStickers.org, a sticker emporium of sorts that caters to a young demographic.
Sierra Lore, at right, with her father, Marc Lore, and her sister Sophia. (Sierra Lore/AllStickers.org)
The teen started the business three years ago after noticing the ubiquity of stickers in her school — adornments formerly the sole domain of binders, lockers, notebooks and lunchboxes now cover laptops, smartphones and water bottles.
“I tried to go online and look for websites to buy stickers from,” she says. “There really wasn’t one site that had all the stickers in one place.”
At All Stickers, most stickers sell for $2.99 or less. Best-sellers include images and characters from TV shows like “Parks and Recreation,” “Bob’s Burgers” and “Rick and Morty.”
The teen has plenty of good examples to draw from when it comes to her dad’s businesses. After all, Marc Lore knows a little something about e-commerce.
To cater to parents (like himself) who grew tired of running to the store for diapers, Lore and his friend, Vinit Bharara, founded Diapers.com in 2005. Later, they expanded with Soap.com (personal care/cleaning products) and Wag.com, for pet products. Amazon bought their company, Quidsi, in 2011 for $545 million (and shut it down last month). In 2014, Lore, who had left a job at Amazon, co-founded Jet.com, an online shopping club that competed with Amazon, which Wal-Mart bought for $3 billion in 2016.
When Sierra was younger, she helped her father conduct price checks at Toys R Us and Wal-Mart.
“He taught me how to think like an entrepreneur and the lessons that make him so successful he’s tried to teach me,” the younger Lore says. “Like, always work for opportunities where you can make something better. Even if a company is good, how can you make it great.”
Now CEO of Wal-Mart’s e-commerce division, Lore remains impressed with his daughter’s progress.
“To be doing 1,000 orders a month with no marketing, just all the social media stuff she’s been doing, is pretty amazing,” he says.
Sierra Lore came up with the idea for AllStickers.org after she had trouble finding an online store that stocked a wide variety of stickers. (Sierra Lore/AllStickers.org)
A boxer puppy is splashed across the back of Lore’s own laptop, to represent her dog, Zoe, along with a “love running” sticker. She runs varsity track at school, where she is also on the varsity swim and cross country teams.
Lore started her sticker business as a way to generate awareness and money for celiac disease. A dollar from each AllStickers.org order goes to the Celiac Disease Foundation. So far she’s contributed more than $3,200.
“This last month was $1,000 in donations,” says Lore, who started an entrepreneurship club at her school. “We’re on track for 16,000 for the next year.”
Lore’s younger sister Sophia, 14, was diagnosed with the condition when she was 9. After she was put on a gluten-free diet, she began to grow taller, her mood improved and she performed better in school. A genetic autoimmune disorder triggered by gluten — a protein found in wheat, rye and barley — celiac is estimated to affect 2.5 million Americans who are currently undiagnosed.
Lore notes that even after patients manage their symptoms with a gluten-free diet, they are at risk for developing a series of other autoimmune conditions. She says two thirds of her sticker profits go to the foundation and the rest goes back into the business, mostly to buy new stickers.
“She came at it from a place of wanting to help as opposed to (making) a successful business,” says Marc Lore of his daughter’s venture. “She kind of got the entrepreneurial buzz after she’d done it the first time.” (When she was 13, she started the web-based Sophia’s Gluten Free Bakery, but she found baking and packaging fresh food daily to be a little too time-consuming.)
Sierra plans to start her college career at a liberal arts program, then study business.
“It’s amazing watching something start from nothing,” she says. “Having something to work on and improve every day and make better is a constant goal with the business. I can’t imagine not doing that.”
Raising awareness for celiac disease one sticker at a time [?]