SAN JOSE — San Jose State’s football program is enjoying the national stage this week after a video of running backs coach Alonzo Carter busting out dance moves to MC Hammer’s “U Can’t Touch This” ignited on social media, generating re-tweets and broadcasts from several national media outlets.
Carter, a longtime East Bay high school coach in his first year at SJSU, is also Hammer’s former lead dancer and toured with him in the early 1990s. The video was shot Saturday following the team’s spring scrimmage and posted the same day to its @SJSUSpartanFB Twitter account.
Can’t Touch This!! @RealCoachCarter with the moves from his days being on tour with @MCHammer ! #LetsGo 👌 pic.twitter.com/a0pouTYL6c
— SanJoseStateFootball (@SJSUSpartanFB) April 8, 2017
Cam Radford, San Jose State’s director of football digital communications, was the man behind the camera. Radford said the football team has used a DJ for its spring Saturday scrimmages, and as Coach Brent Brennan was addressing the team at the end of practice, music started playing. Carter did a few dance moves and stopped.
Then the DJ played a teaser for “U Can’t Touch This.”
Radford, who knew of Carter’s background with MC Hammer, had one thought: “It’s about to go down.”
So Radford kept his camera on Carter. In the video, Brennan invites Carter to take center stage in front of a group of players. It takes a few seconds, but Carter soon begins showing off the choreography made famous in Hammer’s video for “U Can’t Touch This,” including a dance known as the Chinese typewriter.
When San Jose State first posted the video to its Twitter page Saturday, it “caught a little fire,” Radford said. By Tuesday, the video had “blown up,” thanks to re-Tweets from major media outlets such as ESPN’s SportsCenter (31.7 million followers), Bleacher Report (4.04 million followers) and Sports Illustrated (1.65 million followers). ESPN also played the video on its Tuesday night SportsCenter, Radford said.
The media attention has not stopped. Radford said the video was shown Wednesday by Good Morning America and the Today Show. The original Tweet by has been re-Tweeted here’s by at least 20 other accounts with more than 1 million followers.
“First it was the sports world,” Radford said. “Now it’s getting to everyone.”
The video has been recorded more than 500,000 views on San Jose State’s Facebook and Twitter pages, but Radford thinks that number is much higher.
Based on the reaction of players and fellow coaches in the video, Carter’s dance routine seems to have won the day.
“It was awesome,” Radford said. “He did his thing. Luckily we were out there to record this.”
The Spartans are near the end of their spring practice season and will be playing their Spring Game this Saturday at 10:30 a.m. at CEFCU Stadium.